China’s e-commerce shake-up: Tiktok sister app Douyin woos merchants in direct assault on Alibaba, Pinduoduo

China’s e-commerce shake-up: Tiktok sister app Douyin woos merchants in direct assault on Alibaba, Pinduoduo

China’s e-commerce shake-up: Tiktok sister app Douyin woos merchants in direct assault on Alibaba, Pinduoduo


Beijing-based ByteDance, the world’s most valuable start-up at US$400 billion, is wooing merchants to its premier short-video platform by touting the benefits of selling on Douyin, the Chinese version of TikTok, in a bid to challenge the country’s larger online retail platforms.The platform, Douyin E-commerce, staged its first official “ecosystem conference”, an offline event that puts the ByteDance-owned platform on a collision course with Chinese e-commerce giants Pinduoduo, JD.com and…

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