ComplexCon Hong Kong ignites the city with top pop culture

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For the first time outside the US, AsiaWorld-Expo is set to host the groundbreaking global pop culture phenomenon, ComplexCon Hong Kong, from March 22 to 24, 2024. 

This landmark event signifies another exciting moment for Hong Kong as it positions itself as a world-class tourist destination, bringing together the most influential figures in art, music, fashion, and technology, offering an unparalleled experience that transcends traditional boundaries of creativity and cultural expression. 

An unmissable experience for urban culture enthusiasts

ComplexCon has long been the pinnacle event for those immersed in the cutting-edge of streetwear, hip-hop, and urban art. This year’s Hong Kong edition promises to be no exception, with an expected turnout of young professionals and social media influencers in street fashion, sneakerheads, music festival goers, and art aficionados. 

The festival is a magnet for anyone passionate about the latest trends in street culture, offering something unique for everyone from tech-savvy individuals to fashion lovers and brand advocates.

A festival of firsts with star-studded line-up

Spanning over seven halls at the AsiaWorld-Expo, which occupies over 400,000 ft², ComplexCon Hong Kong showcases a vibrant and eclectic mix of experiences. 

Attendees can look forward to nightly concerts headlined by international hip-hop stars, including 21 Savage, AOMG, and the trio of Edison Chen, MC Yan, and Chef with their project 3CORNERZ. The marketplace will feature over 200 global and local brands, providing a glimpse into the future of fashion and lifestyle trends.

Adding to the festival’s allure, Verdy, celebrated for his visionary work with BLACKPINK and Coachella, takes the helm as the Artistic Director. His involvement guarantees an infusion of fresh, emergent brands and unique, immersive experiences, alongside the creation of exclusive, limited-edition merchandise.

A cultural melting pot of innovative ideas 

ComplexCon Hong Kong’s programming is as diverse as its audience, offering a range of activities that cater to the multifaceted interests of its attendees. 

From the Complex Marketplace, where cutting-edge brands showcase their latest offerings, to the GOAT TALK panel discussions with industry pioneers, the festival is a hub for thought-provoking dialogue and groundbreaking ideas.

The Pigeons & Planes stage is set to introduce the next wave of musical talent, while contemporary artists will mesmerize attendees with their installations. Foodies can rejoice at the Complex Food Festival, featuring innovative culinary delights from some of the city’s most popular establishments.

Highlighting industry icons and emerging talents

Among the luminaries gracing ComplexCon Hong Kong, Hiroshi Fujiwara stands out as a pioneering figure in the streetwear realm. Often hailed as the godfather of streetwear, Fujiwara’s influence stretches from the founding of fragment design to pioneering collaborations under the “HTM” line with Nike, establishing a legacy that has significantly shaped contemporary fashion.

Joining him is Eric Kot, a trailblazer whose journey from radio DJ to fashion icon underscores his deep roots in Hong Kong’s creative scene. Kot’s collaborative ventures, notably with Nigo and A Bathing Ape, highlight his integral role in elevating local fashion to global acclaim. 

The festival also spotlights the rising star Junghoon Son, known for his brand VandyThePink, which infuses playful, bold designs with personal memories and experiences, capturing the hearts of global icons like Jay Park and NewJeans. 

Completing this illustrious quartet is Daniel Arsham, whose work blurs the lines between art, architecture, and performance. Arsham’s sculptures and installations challenge perceptions of space and form, offering a paradoxical view of the world through art. 

Together these pioneers embody the spirit of innovation and creativity that ComplexCon Hong Kong aims to celebrate, bringing their unique visions and unparalleled talents to the forefront of Hong Kong’s vibrant pop culture festival.

Exclusive benefits and promotions

To mark this inaugural event, AsiaWorld-Expo and the organisers have announced a special incentive for those purchasing Concert cum Marketplace tickets.

Download the AsiaWorld-Expo app and register as a member for free to receive stylish posters of the Complex Live performers. Early registrants can also redeem a mystery gift on the opening night, March 22, showcasing the festival’s commitment to offering an unforgettable experience.

A celebration of global street culture in Hong Kong

As ComplexCon Hong Kong prepares to welcome thousands of attendees, it’s clear that this event is more than just a festival; it’s a cultural milestone. 

By bridging the gap between East and West, and blending the worlds of music, fashion, art, and technology, ComplexCon is setting the stage for a new era of pop culture, making its Hong Kong debut a must-attend event for anyone keen on being at the forefront of global trends.