14 Feb Temu splashes out on Super Bowl ads as interest on the Chinese e-commerce app fades among US shoppers
Posted at 02:30h
in Asia
Temu spent big at the Super Bowl on Sunday night, airing its advertisement six times and offering US$10 million in giveaways as it hopes to reinvigorate wavering US growth.Observed sales fell 12.5 per cent month-on-month in December and 4.8 per cent in January, a...